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Product Description
GOOGLE ANALYTICS CASHMAP
Google Analytics is a powerful, free tool from Google that allows you to view and track data on your website traffic. Not only will this information let you know how visitors are interacting on your site, it will let you know what you need to improve. In this Cashmap Package, you will learn the basics of Google Analytics, plus how to read and use the information it provides you to increase traffic, improve sales conversions, and get the most out of your website usability.
Included in this package:
Google Analytics Strategy Cashmap (1)
Google Analytics is a powerful, free tool from Google that allows you to view and track data on your website traffic. Not only will this information let you know how visitors are interacting on your site, it will let you know what you need to improve. In this Cashmap Package, you will learn the basics of Google Analytics, plus how to read and use the information it provides you to increase traffic, improve sales conversions, and get the most out of your website usability.
Create Analytics Account & Add Tracking Code (1.2)
If you don’t already have a Google Analytics account, you will need to set one up. This Action Cashmap will walk you through the quick, easy steps of setting up your account and adding the tracking code to your site so you can begin collecting data.
Create Goals (1.3)
A “goal” is a specific page of your website that a visitor reaches once they’ve completed a desired action. In this Action Cashmap, you will learn how to set up goals for your site so you can begin seeing how successful your site is in getting visitors to your most important page.
Create Funnels (1.4)
Once you have a goal set up, the next step is to create a “funnel”, which is the path you want visitors to take to reach the goal page. Learn how to create funnels with this Action Cashmap and get one step closer to improving how visitors interact with your site.
Create Filters to Streamline Results (1.5)
In this Action Cashmap, you will learn how to create “filters” so the data you receive from Google Analytics is as accurate as possible. Filter out domains, IP addresses, and subdirectories; or create a custom filter of your own.
Know Your Website Visitors (1.6)
Google Analytics reports are a very powerful tool, and knowing how to read them is extremely important. This Action Cashmap will show your visitor trending and loyalty, traffic sources, visitor interaction with your content, and more.
Improve Your Website with Analytics Data (1.7)
In this Action Cashmap, you will learn to use what you learned in Action Cashmap 1.6 Know Your Website Visitors, and apply it to improve your website with more visitors, longer retention times, and better conversion rates.
Confirm Improvements with Split Testing (1.8)
How do you know if the changes you are making will actually improve your website? This Action Cashmap will show you how to use Split Testing to make sure the changes you make are a true improvement.
Use Reports to Track Success (1.9)
In this Action Cashmap, you will learn to use what you learned in Action Cashmap 1.6 Know Your Website Visitors, and apply it to improve your website with more visitors, longer retention times, and better conversion rates.
Create Additional User Accounts (1.11)
Tracking the success of your website and making improvements is an ongoing process, and you may want to consider having someone take on the task of tracking your website data and traffic. This Action Cashmap will show you how to set up additional user accounts, and how to limit what that user has access to.
Google Analytics Resources
Use this Resource Map to find useful links leading to information to help you push the limits of Google Analytics even further. The included links lead to blogs, tutorials, and great tools all centered around improving your Google Analytics experience. Within the Resource Map is a list of FTP resources. The included links will lead you to great tutorials to help you get started using your FTP client, and will also help you find an FTP client suitable to your setup.
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